A crowdfunding video needs to explain the product and help potential backers understand the current state of the idea. We shape the story around the problem, a clear demonstration and the people behind the project. Live-action footage can show a working prototype and its real use; graphics or animation can explain details that are difficult to film. The campaign should distinguish confirmed capabilities from plans and avoid implying that untested results are established facts. Share the prototype status, audience, campaign materials and claims your team can support. That gives us a basis for planning the story, filming requirements and versions needed for the launch.
What you get
- Campaign concept and creative direction
- Scriptwriting and story development
- Product demonstration and live action filming
- Motion graphics and visual effects
- Professional editing, voiceover, and sound design
Best for
- Kickstarter campaigns
- Indiegogo campaigns
- New product launches
- Startup fundraising
- Pre-launch campaigns
Explain what exists and what still needs to happen
We identify the product demonstration, the founder’s role in the story and the next action for a potential backer. The script should explain the idea clearly without making the campaign feel like a long technical presentation.
A prototype, render and production model are different kinds of evidence. The film should make those distinctions clear, especially when showing future features or proposed manufacturing details.
Plan the campaign assets as one production
Provide a working demonstration where available, product references, a campaign outline, approved specifications and access to the people who will appear. A filming plan also needs to account for locations, sound, handling and permissions.
Short launch clips, vertical edits, captions and updates can be included in the brief. Scope these uses before production instead of assuming a single hero film will fit every placement.
Industries We Make This For
Crowdfunding Videos: Questions We Get
No. The video can clarify the product and campaign story, but funding also depends on the offer, audience, distribution and many factors outside production.
Not Sure Which One You Need?
Tell us the message, the audience, and the goal. We will help you find the format that makes the most sense.